This is a book for people who want to create better websites. It will show you how to create an underlying structure so your site communicates your ideas, promotes your services, and sells your goods. In many ways, this structure is like an architectural blueprint - but instead of showing the builders where to put the kitchen, the structure maps out the location of the information you want to share with those who visit your site. The structure is the "blueprint" of the information architect.

Practical Information Architecture is an invaluable source of hands-on advice to help you:

• set meaningful website goals 
• determine what information needs to be on the site to achieve these goals 
• incorporate useful browser-based features that enhance the user experience 
• produce easily understood diagrams to guide programmers and graphic designers 
• define menus that visitors will immediately understand 
• segment a site to meet the needs of widely divergent target audiences 

Order your own copy today from:
amazon.co.uk (Europe)
amazon.com (North America)